©2018 Lisbon Health Internacional Advertising Festival

CATEGORIES

The Lisbon International Health Festival includes several categories which represent the universe of health advertising. Here you can get to know all our categories as well as their subcategories.

CATEGORIES

CORPORATE IMAGE & INSURANCE

(Awareness)

DESCRIPTION

Communication pieces created explicitly with the purpose to promote a brand, product or service. These pieces are evaluated taking into account both their creativity and the awareness reached. The jury will privilege the innovative character of each communication piece.

 

SUB-CATEGORIES

Craft

 Print

 Radio

Outdoor

Direct

Digital

Mobile

Activation

Design

Film

Best use of Media

Public Relations

Events

Branded Content

 Innovation

Effectiveness

CATEGORIES

AWARENESS, FUNDRAISING & ADVOCACY

(Awareness)

DESCRIPTION

This category is meant specifically to big causes defended by brands, government entities or non-governmental organizations.  These pieces are evaluated taking into account both their creativity and the awareness reached. The jury will privilege the innovative character of each communication piece.

 

SUB-CATEGORIES

Craft

 Print

 Radio

Outdoor

Direct

Digital

Mobile

Activation

Design

Film

Best use of Media

Public Relations

Events

Branded Content

 Innovation

Effectiveness

CATEGORIES

DEVICE & DIAGNOSTICS

(Awareness)

DESCRIPTION

This category is destined exclusively to the important area of Devices & Diagnostics  the work must be signed by brands. These pieces are evaluated taking into account both their creativity, the awareness reached and the effectiveness. The jury will privilege the innovative character of each communication piece.

 

SUB-CATEGORIES

Craft

 Print

 Radio

Outdoor

Direct

Digital

Mobile

Activation

Design

Film

Best use of Media

Public Relations

Events

Branded Content

 Innovation

Effectiveness

CATEGORIES

PHARMACEUTICALS

(Wellness)

DESCRIPTION

The pharmaceutical industry is no

longer a not very creative world in black and white. Here we search for the best work in this sector on a global scale. The pieces participating in this category may be signed by brands, products, services, governmental and non-governmental organizations. These pieces are evaluated taking into account both their creativity, the awareness reached and the effectiveness criteria. The jury will privilege the innovative character of each communication piece.

 

SUB-CATEGORIES

Craft

 Print

 Radio

Outdoor

Direct

Digital

Mobile

Activation

Design

Film

Best use of Media

Public Relations

Events

Branded Content

 Innovation

Effectiveness

CATEGORIES

BEAUTY & LIFESTYLE

(Wellness)

DESCRIPTION

The modern consumer is incresingly worried about their own well-being and beauty. The most successful people are, without a doubt, people who take care of themselves. In this category we search for the best work in these two sectors. The pieces participating in this category may be signed by brands, products, services, governmental and non-governmental organizations. These pieces are evaluated taking into account both their creativity, the awareness reached and the effectiveness criteria. The jury will privilege the innovative character of each communication piece.

SUB-CATEGORIES

Craft

 Print

 Radio

Outdoor

Direct

Digital

Mobile

Activation

Design

Film

Best use of Media

Public Relations

Events

Branded Content

 Innovation

Effectiveness

CATEGORIES

WELLNESS

(Wellness)

DESCRIPTION

In this category we are looking for all entries related to wellbeing. The pieces might be related to brands, devices and non-prescription products or services. The pieces participating in this category may be signed by brands, products, services, governmental and non-governmental organizations. These pieces are evaluated taking into account both their creativity, the awareness reached and the effectiveness criteria. The jury will privilege the innovative character of each communication piece.

SUB-CATEGORIES

Craft

 Print

 Radio

Outdoor

Direct

Digital

Mobile

Activation

Design

Film

Best use of Media

Public Relations

Events

Branded Content

 Innovation

Effectiveness

CATEGORIES

TECH

(Products & Tech)

DESCRIPTION

Health and technology work each day more as synonymous. More and better technolo- gy means invariably better health, which is why we want to see the best campaigns in this field. The pieces participating in this category may be signed by brands, products, services, governmental and non-governmental organizations. These pieces are evaluated taking into account both their creativity, the awareness reached and the effectiveness criteria. The jury will privilege the innovative character of each communication piece.

SUB-CATEGORIES

Craft

 Print

 Radio

Outdoor

Direct

Digital

Mobile

Activation

Design

Film

Best use of Media

Public Relations

Events

Branded Content

 Innovation

Effectiveness

CATEGORIES

PRODUCTS & DEVICES

(Products & Tech)

DESCRIPTION

We want to know the best campaigns for health
products and technological devices. The pieces participating in this category may be signed by brands, products, services, governmental and non-governmental organizations. These pieces are evaluated taking into account both their creativity, the awareness reached and the effectiveness criteria. The jury will privilege the innovative character of each communication piece.

SUB-CATEGORIES

Craft

 Print

 Radio

Outdoor

Direct

Digital

Mobile

Activation

Design

Film

Best use of Media

Public Relations

Events  

Branded Content

 Innovation

Effectiveness  

CATEGORIES

OVER-THE-COUNTER-PRODUCTS, SERVICES & DEVICES

(Products & Tech)

DESCRIPTION

Here we count on every health product, service or device that does not require prescription. The pieces participating in this category may be signed by brands, products, services, governmental and non-governmental organizations. These pieces are evaluated taking into account both their creativity, the awareness reached and the effectiveness criteria. The jury will privilege the innovative character of each communication piece.

SUB-CATEGORIES

Craft

 Print

 Radio

Outdoor

Direct

Digital

Mobile

Activation

Design

Film

Best use of Media

Public Relations

Events

Branded Content

 Innovation

Effectiveness

CATEGORIES

ANIMAL HEALTH

(Nature)

DESCRIPTION

Animal Health is an expanding and fastly growing area. As such, it deserves special attention from our festival. The pieces participating in this category may be signed by brands, products, services, governmental and non-governmental organizations. These pieces are evaluated taking into account both their creativity, the awareness reached and the effectiveness criteria. The jury will privilege the innovative character of each communication piece.

SUB-CATEGORIES

Craft

 Print

 Radio

Outdoor

Direct

Digital

Mobile

Activation

Design

Film

Best use of Media

Public Relations

Events

Branded Content

 Innovation

Effectiveness

CATEGORIES

HOMEOPATHIC & NATURAL REMEDIES

(Nature)

DESCRIPTION

The consumer has increasingly searched for natural alternatives, which is why this is also a growing market that deserves the biggest consideration from us. The pieces participa- ting in this category may be signed by brands, products, services, governmental and non-governmental organizations. These pieces are evaluated taking into account both their creativity, the awareness reached and the effectiveness criteria. The jury will privilege the innovative character of each communication piece.

SUB-CATEGORIES

Craft

 Print

 Radio

Outdoor

Direct

Digital

Mobile

Activation

Design

Film

Best use of Media

Public Relations

Events

Branded Content

 Innovation

Effectiveness